Istanbul Office and Stationery 2018
Istanbul Stationery&Office Fair, which has become traditional due to years of continuance, continued to make its name in 2018. As it was last year, the organization was arranged in TUYAP Fair and Congress Center and was attended by 254 companies and 10,623 visitors. The increase in the number of attending companies and visitors was remarkable. The opening of the fair which has organized by All Stationery Association (TÜKİD) was broadcasted live on social media and could be followed by industry officials who could not be present at the moment. It was again accepted that the stationery and office supplies industry was true a follower and supporter of digitalization. Thanks to state incentives, there were plenty of foreign investors observed in 2017. In 2018, the fair continued to host many foreign visitors mostly from Middle East and Balkan countries. The fact that this visitor profile consisted senior executives and company owners was vital for the attendees in terms of the mass that were it was supposed to appeal. Moreover, even though the companies exhibitin were mostly retailers, the number of manufacturers and importers weren’t as few to underestimate and as a company standing on both sides of manufacturing as well as, we were very much proud. 69% of the visitors were aiming to find new businesses, products and suppliers and it was amazing for us that Tekiner all served to these.
Our visitors had a chance to experience our entire product portfolio, and showed gratitude for the new products. Their belief in Tekiner’s understanding of good service has been accepted again by both old customers and visitors. On one hand, we talked with our old customers about their demands on the market and how we can serve them better, on the other hand, we cited the demands of our new visitors and how we can move according to their expectations.
All of our brands (EXXO, Schneider, Mondi and Kangaro) got great attention from both local and foreign visitors; especially our filing equipments brand, EXXO. A separate platform was set up for our special customers and new business partners on the upper floor. The business tempo in our booth did not go down even for a moment. This interest has motivated us to work harder and continue to create more and more in the future.
All in all, Istanbul Stationery&Office Fair 2018 was very colorful and positive for our organization. We would like to thank everyone attending the fair, as well as to people who put effort in the making.